Missouri Lottery
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Missouri Lottery *
Missouri asked Barkley to create a unique take on their annual “Play It Forward” campaign. This initiateive rode off the idea that no game is a loss when you’re helping fund MO public education through the purchase of a ticket.
the ask:
It tends to be difficult to understand the true impact of one single action. We set out to show Missourian the effect one ticket can really make.
the strategy:
To show the bigger picture of a single action, we employed perspective art. By showing a series of tickets making up two images of graduates we would be able to show the power of one.
the idea:
my role:
Assistant Producer
MO LOTTERY PLAY IT FORWARD: THE POWER OF PERSPECTIVEMO LOTTERY PLAY IT FORWARD: THE POWER OF A SINGLE TICKET