Virtus Rebrand

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Virtus Rebrand *

Rebranding Virtus so that all their characteristics come through in how they present themselves.

the ask:

The insurance industry has been stale. Consumers know what to expect, and they don’t look forward to it. Consumers don’t need to be a part of every step of the process, but they would like to be informed have trust that their broker has their best intentions in mind.

the strategy:

While they provide insurance coverage, Virtus also serves as a powerful ally for entrepreneurs, enabling them to confidently push forward in any endeavor. With Virtus insuring them and having their back, entrepreneurs can take calculated risks, explore new opportunities, and ultimately achieve their goals with greater peace of mind. Let Virtus be the partner that not only protects, but also empowers entrepreneurs to reach their full potential.

the idea:

Creative Director, Researcher, Strategist, Web Design + Build, Project Management

my role:

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